Portfolio reference · Upwork

№ 01 · The free website check

Found everywhere. Chosen nowhere?

A free check of your website, your Google listing and how you show up in search. It reads your live pages, and the report link is yours to keep whether we ever speak or not.

Six scores, one grade, your top three fixes
Reads your live pages · nothing guessed
No email wall · no follow-up unless you ask

№ 02 · The scanner

Would an AI recommend you, or your competitor?

Paste your address. PLUTO, the engine behind this check, reads your live pages and scores the six things that decide whether Google and AI tools can find, read and describe your business. Then it hands you the fixes in the order that actually moves them.

Findability score A–
Sample · demo data · not your score
Business details Google can read
82
Does the page say what you do
74
Technical health
91
Reasons to trust and contact you
68
Can AI read your page
77
Answers to the questions buyers ask
85
free · reads your live pages report link yours to keep
What this check will never tell you to do.

Most automated checks pad their fix list with work that cannot move anything: a question-and-answer code block (FAQPage) that Google stopped showing in results in May 2026, or a text file for AI tools (llms.txt) that no major AI tool is known to read. Mine leaves both out, and prints the reason in every report.

The free tier is genuinely free: six scores, an A–F grade, your top three fixes, and a report link you can share. No follow-up unless you ask for it.

№ 03 · What the free check covers

Three questions a customer asks without telling you.

Each one draws on the six scores above plus the self-check below. It looks from the outside by design: enough to show you where the leak is, honest about what it cannot see from there.

  1. Can they find you at all

    Discoverability

    Can Google and the AI tools find your pages in the first place: the pages themselves, the hidden business details, anything blocking them, and whether a machine can tell what kind of business you are.

  2. Do they believe you

    Trust and clarity

    Does what they find survive the ten-second look: a clear offer, real figures, the same name and phone number everywhere, and pages written for people rather than for machines.

  3. Can they act

    The next step

    When someone, or something, asks a buying question, does your site carry the answer and a working way to reach you, or does the enquiry die on the page.

Two more, scored only in the paid 48-hour audit.

IVOperations. Where enquiries stall, what you repeat by hand, what never gets followed up.

VMoney. Your own arithmetic on what the leaks cost, and which fix pays first.

The free check shows where the surface leaks. The 48-Hour Operator Audit looks at what happens underneath and turns the findings into a practical build decision.

№ 04 · The 60-second self-check

The scanner is the machine's view. This is yours.

What you know to be true about your own set-up. Do both, because the gap between the two numbers is usually the finding. Tick everything true today. It runs entirely in your browser: nothing is sent anywhere, and nobody follows up unless you ask.

0/100
Tick what applies

Your score appears here as you go. Ten unticked boxes is not a failing grade. It is a to-do list nobody has written down for you yet.

Talk it through

Your score stays in this browser. To discuss it, reply to my proposal on Upwork. Portfolio reference only. Please keep all communication on Upwork until a contract begins.

№ 05 · The limits, before you ask

What this check cannot promise.

  • No guaranteed rankings, map placement, AI mentions, traffic or revenue. Anyone offering those is selling something they do not control.
  • No paying client has yet been ranked into a Malaysian map pack. The measuring side is built and proven across twenty-plus real audits. A named ranking result does not exist yet. If you need one, that is not me today.
  • A check is a diagnosis, not a fix. It tells you what is wrong and in what order to fix it. Some of the plan you can do yourself for nothing.
  • If your category is saturated, the report will say so rather than sell you a retainer against it.
  • I am one person. No account manager and no overnight cover. That is why the work is direct, and also why I turn things down.

№ 06 · The door

Or just send me the address.

No slide deck, no call required. I will tell you what I would fix first, and if it turns out you do not need me, I will say that too.

Send me your website Reply to my proposal on Upwork Request the Operator Audit

Portfolio reference only. Please keep all communication on Upwork until a contract begins.