Portfolio reference · Upwork

№ 01 · Paid · 48 hours · one price

The 48-Hour Operator Audit.

The free check shows where the surface leaks. This looks at what happens underneath: how enquiries actually move through your business, what the leaks cost in your own numbers, and the one build decision that follows. Then it puts all of it in writing.

Portfolio reference only. Please keep all communication on Upwork until a contract begins.

Delivered inside 48 hours of the intake being complete
RM 1,500 · founding RM 800 for the first ten
The fee credits 100% toward any build within 30 days

№ 02 · Five things it measures

Five dimensions. The last two are the point.

The first three go far deeper than the free check, read by hand and not only by machine. The last two are what no automated tool can score, because they live in how you actually run the business.

  1. D1 to D3 · How you are found

    The full findability pass

    Whether Google can reach and list your pages, how fast they load measured with Google's own tool, page structure, titles and headings, the links between your pages, your Google listing, how you show up locally, the hidden business details, the content you are missing for what people search, and whether AI tools can read you.

  2. D4 · Operations

    Where enquiries actually stall

    Scored from an intake conversation, not from your pages: how an enquiry travels from first message to booked job, what repeats by hand, what never gets followed up, and which of it a system should own instead of you.

  3. D5 · Money

    What the leaks cost, in your arithmetic

    No invented loss figures. We put your own numbers, enquiry volume, close rate and job value, against the leaks the audit found, so the cost of fixing versus not fixing is your calculation, not my claim.

№ 03 · What you receive

A report you can check, not take on trust.

Redacted audit report header: scores with the source file and confidence level each number came from

Real report header · client redacted · figures unaltered

Every number carries the file and section it was read from, so you can check the work rather than take my word for it. Twenty-plus businesses measured this way across Malaysia, Australia and the UK.

  • The written report Usually eight to twelve pages, every finding ordered by how much work it is against how much it is likely to return.
  • The Transformation Map The leaks, the fixes and the order they pay, on one page you can put on a wall.
  • Priority fixes The short list to do first, including the ones you can do yourself for nothing.
  • A short recorded walkthrough (Loom) Me talking you through the findings, so the report is explained, not just delivered.
  • A build recommendation and quote Or, when the honest answer is "change nothing", that in writing instead.

№ 04 · The price

One product. One price.

No tiers, no add-ons, no retainer sold on the same call. If the audit leads to a build, the audit was effectively free.

Paid · delivered in 48 hours

48-Hour Operator Audit

RM 1,500Founding RM 800 for the first ten · the fee credits 100% toward any build commissioned within 30 days

Reply to my proposal on Upwork.
  • D1 to D3 findability, read deep and by hand
  • D4 Operations, scored from your intake, not a template
  • D5 Money, your arithmetic, never invented figures
  • Transformation Map and priority fixes
  • Short recorded walkthrough of the findings
  • Build recommendation and quote, or "change nothing"

Do not buy this if you have no website.

There would be nothing to audit, you would score close to zero, and I would be taking your money to tell you what you already know. Claim and correct your Google listing first. That is free, it is where your customers already are, and I will tell you how to do it yourself in one message at no charge.

№ 05 · How the 48 hours run

One message starts it.

  1. Send your address, get the intake.One WhatsApp message starts it. The intake questions cover how enquiries reach you today. That is what makes D4 and D5 scoreable.
  2. The measurement pass.The machine reads your pages, then I read your pages, your Google listing and your search presence by hand. Every figure is captured live and carries its source.
  3. The operator pass.Your intake answers against the findings: where enquiries stall, what repeats, what it costs in your own numbers.
  4. Report, map, walkthrough.Inside 48 hours of the intake being complete: the written report, the Transformation Map, the recorded walkthrough, and the build decision.

№ 06 · The limits, before you ask

What the audit cannot promise.

  • No guaranteed rankings, map placement, AI mentions, traffic or revenue. Anyone offering those is selling something they do not control.
  • No paying client has yet been ranked into a Malaysian map pack. The measuring side is proven across twenty-plus real audits; a named ranking result does not exist yet. If you need one, that is not me today.
  • An audit is a diagnosis, not a fix. Some of the plan you can do yourself for nothing, and the report says which parts.
  • If it finds nothing worth fixing, it says so. Paying to learn your findability is fine is cheaper than a five-figure rebuild for a problem you did not have.
What do I actually get for the money?

A written document, usually eight to twelve pages, naming the specific pages and processes costing you enquiries and what to do about each one, ordered by effort against likely return. Plus the Transformation Map, the recorded walkthrough and a build quote. You keep all of it whether you hire me afterwards or not.

Why is it priced in ringgit when I am in Australia or the UK?

I am in Kuala Lumpur and my costs are Malaysian costs. You are not buying less work than a local agency would do. You are not paying for their office. Your bank converts at checkout like any other cross-border payment.

What happens after the audit?

Three honest outcomes: you take the plan and do it yourself; you commission a build and the audit fee comes off it entirely; or the report says "change nothing" and you stop worrying about it. All three have happened.

№ 07 · The door

Start with one message.

Send your website address. If the free check is the better first step for you, I will say so and point you there instead.

Request the Operator Audit Reply to my proposal on Upwork Run the free check first

Portfolio reference only. Please keep all communication on Upwork until a contract begins.